When a prospective client clicks on to your site they are there for one reason, to see if your product or service is something they want or feel that they need. And you only have a few short seconds to convince them one way or the other.
First off, you have to remember that you have provided your Web site to the prospect as a SERVICE to them, not as a service to yourself. What you want to have on your site DOES NOT MATTER, only what your prospective client wants on your site matters. You may like the big, pretty, brightly colored Logo (that you probably paid WAY too much for) but your prospect couldn't care less, so don't put it at the top, in the center, where it blocks out all of your important information.
Take a look at your Web site. Log on to it and take an honest look. DO NOT touch the scroll bars. What does it say? Does it get your message across? Does it inform the prospective clients of what you have to offer them? Probably not. I know mine didn't.
The top few inches of each and every Web page are the "Prime Real Estate" area of that page. All of your key information should go in this space. Assume that each and every person looking at your Web site does NOT know how to use a scroll bar, and WON'T. You can have pages of any length you want - but the information placed in the "prime real estate" area will help the prospect to determine whether or not to continue. This is also the #1 reason for keeping your front page current, up to date, and fresh. See my report on using dated material on your Web site by clicking HERE.
Web site marketing is something that each and every one of us needs to work on and work at. It is an ever changing beast that we must tackle over and over. But by taking care of our "Prime Real Estate" and maintaining a site that provides our prospective clients with the information they need we can keep this beast under control.
This report © Copyright 1998, Victor H. Schlosser, All rights Reserved.
Victor H. Schlosser is a photographer, writer, and Web Site Designer/Consultant. He writes about Photography, Marketing, and the Internet, with articles being published both online and in print.
Victor can be reached by E-Mail at: victor@photographer.net
